Blue Calico

Beyond The Logo – 5 Design Ideas For Promotional Bags

f you’ve been investigating using promotional bags as part of your small business or retail marketing strategy, you have probably heard a lot about the importance of creating a re-useable, quality product. Promotional bags get their marketing longevity not only from the materials they are made from (jute, cotton or polyethylene as opposed to crinkly plastic), but also from their design. If you can find a way to market your business, while satisfying your customer’s need to have and use attractive, but not marketing-oriented things, your branding is on its way skyward! However, it can be a delicate balancing act trying to brand your bags strongly, yet still create an inspiring, creative and eye-catching design. Today we give you some ideas for creating environmental bags your customers will love … and use again and again!

Use bright and contrasting colours

Colour schemes are one of the most important parts of a design, and often you can create a bag that is subtly, but very strongly, branded simply by using a strong or contrasting colour scheme. Black is a particularly good choice for a background, but you can also get background colours from turquoise, to red and orange, to bright pink in the promotional bags range.

Use photographs

Photographs add instant class to a promotional bag. Heat transfer printing techniques mean that photo realism is easily achievable. Chose a photo that aligns with your current branding and products, without being a straight marketing shot. In the example bag, the photograph would work well as branding for a fresh fruit and vegetable market, or even a kids’ clothing store. You don’t need to pay hundreds for a photographer to take pictures for you – search through the huge number of stock photo libraries on the web and choose a pic for your bag for as little as $1.

Align your graphics with the bag colours

The promotional bag in this photo looks as if the bag was made specifically for the logo … not the other way round! This is a great strategy for creating a strongly branded bag that people will find usable in all sorts of situations. The colours will trigger their memory of your logo, without the branding being too obvious.

Incoporate background patterns into your design

Some promotional bag suppliers have ready-patterned fabrics – but all can print over the entire surface of the bag like this. Don’t limit yourself to a little logo in the centre, spread your branding joyfully from edge to edge with a background pattern! This bag could have been quite easily silk screen printed (for cost effectiveness), but has the same visual impact as photo-realistic heat transfer printing techniques.

Don’t be afraid of the edge!

As we just mentioned … don’t limit your self to a little logo in the centre of your bag! Leaving plenty of white space in a design (or blue space, as the case may be) is a great way to add instant class. The use of the edge makes the promotional bag seem fun, off-the-wall and creative. When customers get to ‘brand’ themselves like this – carrying a creatively designed bag makes them feel creative – they will use your environmental bags much more. The little extra time it takes to think of a neat design for your promotional bags is always worth it.

About the Author

Albury Enviro Bags provide a range of green bags and custom printed wholesale bags. Invest in a reusable green bag that is made from environmentally friendly fabrics. For more information or to place an order, visit  Shopping Bags .

Blue calico eggfish ranchu goldfish

Burleigh Blue Calico Cereal Bowls 6.5 (Set of 4) $61.05 …

Pair Fine English Bone China Mugs Pansy Chintz $22.95 No one does china like England does china.. the bone china is just so thin and luxurious. Imported from England, this handsome pair of mugs feature a brilliant pansy chintz design, featuring purple pansy and white blossoms, perfectly set against the white fine bone china background. The pattern is the same on both mugs… one is turned so that you can see how the pattern works the whole way around…

Queen’s China Blue Calico 13-Ounce Gravy Boat $21.99 At once dramatic and friendly, the Queen’s China Blue Calico dinnerware pattern takes its inspiration from the vivid chintz fabric popular many decades ago. This gravy boat features a striking blue base decorated with intricate flowers and vines in a palette of whites and softer blues. The all-over design has a subtly formal feel, but the shaping and coloring is also suitable for more casual occas…

The Weather Inside 1. The Weather Inside 2. The New Kid 3. All I Can Do 4. Backroads 5. Calico 6. Coyote Prayer 7. Doing This Dance 8. Everything Falls Away 9. The House That Made Me 10. Close Your Eyes, Here We Go 11. Get Good 12. Goodbye Blue 13. Miles For Breakfast…

Good Evening New York City: Deluxe Edition (2 CD & 2 DVD) $35.00 The deluxe edition includes two CDs and two DVDs featuring the complete concert plus exclusive footage on the bonus DVD. The bonus DVD includes Paul’s performance on the Late Night with David Letterman, plus additional features. Track listing: 2 CD & DVD (All Regions) 1. Intro 2. Drive My Car 3. Jet 4. Only Mama Knows 5. Flaming Pie 6. Got To Get You Into My Life 7. Let Me Roll It 8. Highway 9. Th…

Hit TV Themes: 50′s $2.10 …

Florene Calico – Shades Of Blue Calico Patchwork – Light Switch Covers – single toggle switch $11.75 Shades Of Blue Calico Patchwork Light Switch Cover is new and handcrafted utilizing unique process resulting in a stunning high gloss ceramic-like finish. SET OF MATCHING SCREWS IS INCLUDED giving it a perfect finishing touch. Made of durable metal material….

Florene Calico – Shades Of Blue Calico Patchwork – Light Switch Covers – 2 plug outlet cover $13.95 Shades Of Blue Calico Patchwork Light Switch Cover is new and handcrafted utilizing unique process resulting in a stunning high gloss ceramic-like finish. SET OF MATCHING SCREWS IS INCLUDED giving it a perfect finishing touch. Made of durable metal material….

Florene Calico – Shades Of Blue Calico Patchwork – Light Switch Covers – double toggle switch $13.75 Shades Of Blue Calico Patchwork Light Switch Cover is new and handcrafted utilizing unique process resulting in a stunning high gloss ceramic-like finish. SET OF MATCHING SCREWS IS INCLUDED giving it a perfect finishing touch. Made of durable metal material….

Charley Harper Cattitude Standard Boxed Note Card Set, 20 Blank Greeting Cards in 4 Different Styles $14.95 For more than 60 years, wildlife artist Charley HarperÕs work has been treasured by art and animal enthusiasts alike Includes 4 different designs with 5 cards of each design for a total of 20 blank note cards….